Customer problems
Explore the fundamental terminology and use a structured example to identify the key choices involved in customer problems.
This subject area brings together essential concepts, decision tools, and workplace applications. The outline below is an illustrative curriculum framework; enquire for confirmed availability, teaching hours, fees, and the precise type of completion document.
01 / 06
Opportunity discovery
This learning component explores the practical connection between customer problems, market segmentation, and value propositions. Participants would examine how the concepts interact in realistic organizational situations, where decisions must account for limited resources, competing priorities, and measurable outcomes.
Market segmentation
Compare alternative approaches, document assumptions, and consider how market segmentation affects different stakeholders.
Value propositions
Translate the topic into an applied task: develop a concise analysis, explain your recommendation, and identify how success could be evaluated.
In practice: Illustrative workshop: a team receives a business scenario involving customer problems, then prepares a recommendation that considers market segmentation and presents an action plan addressing value propositions. The exercise can be assessed through the quality of evidence, feasibility of the recommendation, and clarity of communication.
02 / 06
Business models
This learning component explores the practical connection between revenue streams, cost structures, and distribution channels. Participants would examine how the concepts interact in realistic organizational situations, where decisions must account for limited resources, competing priorities, and measurable outcomes.
Revenue streams
Explore the fundamental terminology and use a structured example to identify the key choices involved in revenue streams.
Cost structures
Compare alternative approaches, document assumptions, and consider how cost structures affects different stakeholders.
Distribution channels
Translate the topic into an applied task: develop a concise analysis, explain your recommendation, and identify how success could be evaluated.
In practice: Illustrative workshop: a team receives a business scenario involving revenue streams, then prepares a recommendation that considers cost structures and presents an action plan addressing distribution channels. The exercise can be assessed through the quality of evidence, feasibility of the recommendation, and clarity of communication.
03 / 06
Validation and research
This learning component explores the practical connection between customer interviews, minimum viable products, and competitor analysis. Participants would examine how the concepts interact in realistic organizational situations, where decisions must account for limited resources, competing priorities, and measurable outcomes.
Customer interviews
Explore the fundamental terminology and use a structured example to identify the key choices involved in customer interviews.
Minimum viable products
Compare alternative approaches, document assumptions, and consider how minimum viable products affects different stakeholders.
Competitor analysis
Translate the topic into an applied task: develop a concise analysis, explain your recommendation, and identify how success could be evaluated.
In practice: Illustrative workshop: a team receives a business scenario involving customer interviews, then prepares a recommendation that considers minimum viable products and presents an action plan addressing competitor analysis. The exercise can be assessed through the quality of evidence, feasibility of the recommendation, and clarity of communication.
04 / 06
Startup finance
This learning component explores the practical connection between cash-flow forecasting, pricing, and funding options. Participants would examine how the concepts interact in realistic organizational situations, where decisions must account for limited resources, competing priorities, and measurable outcomes.
Cash-flow forecasting
Explore the fundamental terminology and use a structured example to identify the key choices involved in cash-flow forecasting.
Pricing
Compare alternative approaches, document assumptions, and consider how pricing affects different stakeholders.
Funding options
Translate the topic into an applied task: develop a concise analysis, explain your recommendation, and identify how success could be evaluated.
In practice: Illustrative workshop: a team receives a business scenario involving cash-flow forecasting, then prepares a recommendation that considers pricing and presents an action plan addressing funding options. The exercise can be assessed through the quality of evidence, feasibility of the recommendation, and clarity of communication.
05 / 06
Growth and operations
This learning component explores the practical connection between customer acquisition, team building, and process systems. Participants would examine how the concepts interact in realistic organizational situations, where decisions must account for limited resources, competing priorities, and measurable outcomes.
Customer acquisition
Explore the fundamental terminology and use a structured example to identify the key choices involved in customer acquisition.
Team building
Compare alternative approaches, document assumptions, and consider how team building affects different stakeholders.
Process systems
Translate the topic into an applied task: develop a concise analysis, explain your recommendation, and identify how success could be evaluated.
In practice: Illustrative workshop: a team receives a business scenario involving customer acquisition, then prepares a recommendation that considers team building and presents an action plan addressing process systems. The exercise can be assessed through the quality of evidence, feasibility of the recommendation, and clarity of communication.
06 / 06
Founder presentation
This learning component explores the practical connection between pitch narrative, business plan, and milestone roadmap. Participants would examine how the concepts interact in realistic organizational situations, where decisions must account for limited resources, competing priorities, and measurable outcomes.
Pitch narrative
Explore the fundamental terminology and use a structured example to identify the key choices involved in pitch narrative.
Business plan
Compare alternative approaches, document assumptions, and consider how business plan affects different stakeholders.
Milestone roadmap
Translate the topic into an applied task: develop a concise analysis, explain your recommendation, and identify how success could be evaluated.
In practice: Illustrative workshop: a team receives a business scenario involving pitch narrative, then prepares a recommendation that considers business plan and presents an action plan addressing milestone roadmap. The exercise can be assessed through the quality of evidence, feasibility of the recommendation, and clarity of communication.
Learning outcomes and assessment approach
By working through the six areas above, learners should be able to explain relevant concepts, analyze realistic cases, compare management alternatives, and communicate evidence-based recommendations. A suitable assessment mix could include case analyses, reflective reports, presentations, and a final applied project. Exact assessment weights, teaching hours, prerequisites, and any award remain subject to confirmation.
Suggested final project: select a workplace challenge connected to entrepreneurship; define its context and stakeholders; evaluate evidence and feasible options; propose a practical response; and describe indicators for reviewing the results.
Who this area may suit
This subject may interest emerging managers, established professionals, entrepreneurs, and career changers. The appropriate level depends on the depth of the confirmed syllabus, previous learning, and the participant’s objectives. Contact the team for the current programme specification and completion requirements.